Approach

Facing the challenge, a shared approach

If preserving the environment is now accepted as an engine of growth for all countries in the world, it is especially important to Morocco, a veritable source of natural resources, which enhances the attractiveness of the tourism sector, a pillar of the national economy.

Entirely aware that a portion of the country’s ecological heritage is threatened and that everyone needs to face the unprecedented challenge of sustainable development, the Mohammed VI Foundation for Environmental Protection , under the Presidency of Her Royal Highness Princess Lalla Hasnaa, has initiated a process for awareness and shared responsibility, involving all potential stakeholders for change, under the banner:

"All for the Environment"

This approach is built upon three pillars :

- Shared commitment

- A strategy for sustainable development

-Youth education

It aims to:

- Involve stakeholders (NGOs, sponsors, communities , government )

- Create a movement to mobilize society on all levels

- Sustain all initiated actions over the long-term

The Foundation has enlisted its actions in a conventional partnership framework with all public and private stakeholders.

A strategy for sustainable development.

A matter of youth education.

At the City, Countryside, Forest and Beach conference from 3-4 November 2000,

HRH Princess Lalla Hasnaa highlighted:

« Safeguarding the Environment is also a matter of behavior. Education has thus a role to play to help raise awareness. »

All educational actions of the Foundation will aim to raise awareness about the importance of ecology among youth, in order to make 21st Century citizens who are Patriots of the Environment.

Our children must grow up with the credo that the Environment is:

A scarce resource with an invaluable price.

Its value depends on our well-being, health and future economic development.

- A clear methodological approach

For future planning, prior to any form of action, the approach is based on research, conferences, partnerships, international agreements, surveys, and transfer of skills and experience, which lead to the development of multiple programs with performance indicators.

- An Ecological Approach to Development

With the need to spread a vision of a possible future for human development with an ecological approach, the Foundation is working on new parameters for economic and social accounting.

These economic instruments balance the imperatives of growth and environmental protection, and enhance public environmental goods.

This new vision for the future includes an analysis of the contribution made by local eco systems to the economy and to peoples’ well being, as direct resources and with their scenic and touristic qualities.

- Substantive actions undertaken and sustained over the long term.

- Protect and preserve natural resources, coastal and forest heritage.

- Accompany the quest to foster the development of alternative resources, water and energy conservation, innovation of environmentally friendly products and processes, and clean industries.

In this spirit, the Foundation brings together local stakeholders to identify, plan and implement environmental projects that have a direct impact on the lives of the population.

The Mohammed VI Foundation for Environmental Protection is headed by a board of directors, and presided by HRH Princess Lalla Hasnaa. Council membership includes public and private operators. The Foundation has a functional organization with an associate chair, appointed by His Majesty King Mohammed VI in June 2001.