The role of communication

Since the creation of Mohammed VI Foundation for Environment, informing and making people aware of the problems related to lack of respect to environment, became its major axis.
Thus, a real communication strategy has been elaborated, based on the three following points:

-Informing people
-Making them assume their responsibility
-Educating them
This strategy resulted in creating the advertising spot called “Boundif Family” which became the symbol of cleanliness and respecting environment.


4 advertising spots have been broadcasted, through which we see the Boundif family intervene to educate the viewers and make them behave properly.

1. spots on cities
2. spots on villages
3. spots on forests
4. spots on beaches

These advertising spots have been supported by press announcements, posters as well as radio messages.