The advertising spots “ Boundif”: are a first in Morocco.
It is a program designed to inform people and make them aware of the environment problems, through 90 short films, lasting about 3mn each, and broadcasted every day in the two national channels. This is the first time an eccentric program dealing with the environmental issue is thus broadcasted in a regular way on TV.Well-known actors play the role of a Moroccan family which meets many problems related to lack of good citizenship . Each advertising spot conveys a message fostering the sense of civic responsibility regarding the respect of environment.

Educational kits: a direct action in schools
The main objective of this program is to help teachers make their students aware of environmental issues and respect environment thanks to educational kits distributed in all primary schools. This kit includes: a guide for the teacher, six explanatory illustrated panels on environmental themes and didactic cards for students, treating fundamental themes such as: air, water, earth, clean cities, clean beaches and forests.
 
     

Communication campaign of exhaust fumes

Communication Objectives
-To rise public awareness as to the risks & consequences of air pollution by exhaust gas on the health of everybody.
-To promote the simple gestures to make : to develop the good quick reflex.
-To seek citizen involvement An educational long-term action to be undertaken.
A campaign that is
Accessible
-It is not technical l It is not "scientific ”.
-It must be understood by everybody regardless of the support used.
Simple
-It develops an "advice" part, easy to follow and realize by the target.